Request for Proposals -
Premiere Transit-Oriented Development Opportunity
on a Redevelopment Authority of the City of Milwaukee-owned parcel in the heart of Downtown Milwaukee
The Redevelopment Authority of the City of Milwaukee (“RACM”) is excited to present this Request for Proposals (“RFP”) for an unprecedented transit-oriented development opportunity in the City of Milwaukee, and one of the most unique transit-oriented development opportunities in the Midwest.
The approximately 55,626 SF parcel is located in the heart of downtown Milwaukee, on Milwaukee's main thoroughfare, Wisconsin Avenue. Directly to the north of the site is the proposed Vel R. Phillips Plaza, which, when open in 2024, will include a 2,900 SF building for food/beverage service, a stop for the East-West Bus Rapid Transit line along Wisconsin Avenue opening in 2023 and a future stop for Milwaukee’s streetcar system The Hop.
This high visibility and high traffic site are situated directly across the street from the Baird Center (Wisconsin’s largest convention center), the Hilton Milwaukee City Center Hotel, and Fiserv Inc’s global headquarters and a Kohl’s Department Store, both opening in 2023. The site is also nearby catalytic locations including Fiserv Forum and the Deer District, Milwaukee Tool’s new downtown office location and the Marquette University campus.
Now is the time to develop this key parcel in downtown Milwaukee.
DCD rendering of potential development scenario on the site.
Currrent photo of potential downtown development site at 401-441 W. Wisconsin Ave.
Rendering of a conceptual development on the site.