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Request for Proposals - Marcus Center Parking Garage

Premier Site and Development Opportunity in Downtown Milwaukee


The Department of City Development (DCD) is excited to present this Request for Proposals (RFP) for a premier site and development opportunity in downtown Milwaukee, centrally located in the heart of the City!

Situated at 1001 North Water Street in Milwaukee, Wisconsin, the 106,432 square-feet site is directly to the north of the Marcus Performing Arts Center (MPAC), which draws over 200,000 annual visitors to attend Broadway shows, performances by the Milwaukee Ballet, Milwaukee Florentine Opera, First Stage Children’s Theater, Black Arts MKE and a wide array of cultural programming and performances that reflect the diversity of the region. MPAC is currently in the midst of a Campus Master Plan to refurbish and update its primary venues and grounds to support its continued mission as Milwaukee’s premier performing arts destination.

The estimated investment of the improvements is $40 million, with approximately $8 million invested through 2022.

To the north along Water Street is an active bar/restaurant/nightlife district. To the east and south lies Milwaukee’s central business district, the MSOE campus, and Lake Michigan. To the west is the Deer District, Fiserv Forum, Park East Corridor, Baird Center (convention center), and the Milwaukee River.

Throughout Downtown Milwaukee, there is an extraordinary renaissance occurring, with over $4.5 billion in projects completed since 2010 and another $1 billion underconstruction or in advanced planning stages. In the greater downtown area, over 9,500 housing units and 1,300 hotel rooms have been developed since 2010. An additional 4,200 housing units are in planning or under construction within the downtown area,scheduled to be completed in 2023-26.

As a result of this extraordinary investment and substantial growth, the greater downtown Milwaukee area has witnessed an estimated 26.5% increase in the downtown residential population (now 42,000) since 2010. This is in addition to 90,700 workers and more than six million annual downtown visitors. Additional market information is available on Milwaukee Downtown BID #21's website.



Site Diagram
Site Diagram


Map of nearby development activity

Rendering of an ideal mixed-use development on the site

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