Downtown Area Plan

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Downtown Area Plan

Plan Update Underway:

Connec+ing MKE - Downtown Plan 2040

Since the 2010 adoption of the Downtown Area Plan, a significant amount of investment has occurred in Downtown Milwaukee and many of the recommendations and catalytic projects called for in the plan have been implemented or are underway. The area plan is now in need of a strategic update to guide land use decisions, redevelopment of key sites and improvements to streets and public spaces over the next 10-20 years. 

On March 2, 2021, the Common Council of the City of Milwaukee adopted File No. 201357 directing DCD to prepare a strategic update to the Downtown Area Plan. DCD has partnered with the Downtown Business Improvement District (BID21) to co-lead the planning effort. The updated area plan is expected to be completed by the end of 2022. To receive information about the plan update and opportunities to participate in the process, please sign up for E-Notify and select the Downtown Plan category.


Wednesday, December 7, 3:30-6:30pm

3rd Street Market Hall, 275 W Wisconsin Ave


Please join us for our third open house on Wednesday, December 7, at 3rd Street Market Hall. Hear from project leaders about the plan's proposed goals and strategies around the topics of housing, business, retail and entertainment, arts, culture and sports, transportation, public space, land use, and sustainability. The open house is free to attend and open to the public. 

A fourth and final open house will occur in early 2023.

Help Shape Downtown's Future. Engage Online Now!


Join Our Virtual Open House  

Add Comments to Our Interactive Map

Add Comments to Our Virtual Ideas Wall 


To learn more about the project to update the Downtown Area Plan please visit


2010 Downtown Area Plan

The 2010 Downtown Area Plan Update was adopted by the Common Council on October 12, 2010; and amended on November 27, 2018.

Read the Plan
Read the Executive Summary

Read by chapter:
1 - Introduction
2 - Plan Context and Process
3 - Land Use Strategies and Policies
4 - Districts
5 - Catalytic Projects
6 - Implementation


2018 Plan Amendment: Equitable Growth Through Transit Oriented Development 

Contact Us

Kyle Gast 414.286.5823
       Downtown Plan Project Manager

Greg Patin 414.286.5728
       Strategic Development Manager

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