Downtown Area Plan

Plan Update Underway:

Connec+ing MKE - Downtown Plan 2040

Since the 2010 adoption of the Downtown Area Plan, a significant amount of investment has occurred in Downtown Milwaukee and many of the recommendations and catalytic projects called for in the plan have been implemented or are underway. The area plan is now in need of a strategic update to guide land use decisions, redevelopment of key sites and improvements to streets and public spaces over the next 10-20 years. 

On March 2, 2021, the Common Council of the City of Milwaukee adopted File No. 201357 directing DCD to prepare a strategic update to the Downtown Area Plan. DCD has partnered with the Downtown Business Improvement District (BID21) to co-lead the planning effort. The updated area plan will be released in 2023. To receive information about the plan update and opportunities to participate in the process, please sign up for E-Notify and select the Downtown Plan category.

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To learn more about the project to update the Downtown Area Plan please visit

2010 Downtown Area Plan

The 2010 Downtown Area Plan Update was adopted by the Common Council on October 12, 2010; and amended on November 27, 2018.

Read the Plan
Read the Executive Summary

Read by chapter:
1 - Introduction
2 - Plan Context and Process
3 - Land Use Strategies and Policies
4 - Districts
5 - Catalytic Projects
6 - Implementation


2018 Plan Amendment: Equitable Growth Through Transit Oriented Development 

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