Downtown Area Plan (2010)
PLAN UPDATE APPROVED: An update to the City of Milwaukee Downtown Area Plan was adopted by the Common Council on July 31, 2023. The previous downtown plan, adopted in 2010, is included on this page for reference purposes.
2010 Downtown Area Plan
The 2010 Downtown Area Plan Update was adopted by the Common Council on October 12, 2010; and amended on November 27, 2018.
Read the Plan
Read the Executive Summary
Read by chapter:
1 - Introduction
2 - Plan Context and Process
3 - Land Use Strategies and Policies
4 - Districts
5 - Catalytic Projects
6 - Implementation
2018 Plan Amendment: Equitable Growth Through Transit Oriented Development
2010 Plan Supporting Documents
- Downtown Parking Study (2010)
- Downtown Retail Study (2009)
- MacArthur Square Master Plan (2009)
- Downtown Community Survey Summary (2008)
- Downtown Plan Update Report (2008)
- Downtown Market Study (2007)
- Hotel Market Study (2007)
- Third Ward Design Guidelines (2006)
- Third Ward Area Plan (2006)
- Park East Redevelopment Plan (2004)
- Westown Design Guidelines (2003)
- 1999 Milwaukee Downtown Plan (1999)