Bay View Neighborhood Plan

The Bay View Neighborhood Plan


The City of Milwaukee’s Department of City of Development (DCD) is kicking off a neighborhood plan for Bay View to involve residents, business owners, and other stakeholders around a variety of important issues, including development and land use trends, housing affordability, historic preservation, neighborhood beautification, and local business support. The goal is to ensure Bay View continues to be a unique and desirable place to live, work, and play in Milwaukee.

Through this year-long process DCD will engage the community in a variety of important topics to:

  • Explore development scenarios on Kinnickinnic around building size and style
  • Identify desired use(s) for large sites, such as the Army reserve site
  • Explore ways to support local businesses and the commercial areas
  • Provide housing choices for a variety of incomes and family types
  • Improve the public realm and resiliency, including parks and streets
  • Determine interest and educate residents on historic preservation options

Final Draft Plan

Thank you to everyone who provided comments on the Draft Plan!  We appreciate the time and thoughtful comments that residents provided throughout this nearly two year planning study. This input helps shape the future of the neighborhood. The comment period ended June 9th.  Planning staff have considered feedback and updated the draft plan.  Below are links to the Final Draft Plan, the Final Draft Executive Summary, and a document summarizing the changes made based on resident and stakeholder feedback.  Next steps in concluding and adopting the Plan include:

  •  The updated Final Draft Plan will be published online on or before September 11th
  • Public review and comment at City Plan Commission (CPC) meeting on Monday, September 25th
  • Public hearing at Zoning, Neighborhood, and Development Committee (ZND) on Tuesday, October 24th
  • Adoption by the Common Council on Tuesday, October 31st, pending recommendation from CPC and ZND

More information about participating in the adoption process is available below.

Final Draft Plan

Final Draft Executive Summary

Summary of Changes


There is still opportunity for involvement!

The next step is the adoption process.  The Plan will need to be formally adopted as an ordinance by the Common Council.  There are two important meetings as part of the adoption process, including a public hearing: 


City Plan Commission on Monday, September 25th at 1:30pm

The City Plan Commission will review the proposed plan update at its September 25, 2023 meeting. The meeting is scheduled for 1:30pm in the 1st Floor Boardroom of 809 N. Broadway. The agenda for that meeting will be posted on the City Plan Commission website, available here: Instructions for participating in and/or viewing the meeting are on the City Plan Commission website.


Options to participate or view/listen if you are interested

1. In person – to view and to speak if you would like (optional). 809 N. Broadway - 1st Floor Boardroom (on the right through the front doors). The meeting starts at 1:30pm

2. View/listen remotely:

3. Participate (speak) virtually:

  • Participate via GoToWebinar. Must register in advance:
    • Speak via GoToWebinar: You must alert staff of your intention to speak either via email prior to the meeting ([email protected]) or via GoToWebinar's "raise your hand" feature. During the hearing, click the "raise your hand" button to alert staff that you would like to speak, and staff will unmute you during the public testimony period of the hearing. You can speak via your computer's microphone, through the phone/tablet application, or with a working pair of headphones with a microphone.

    • Speak via telephone: If you don't have a working microphone, you will receive a dial-in number and access code in a confirmation email once you've registered. Enter the meeting via your computer or application and an audio pin will appear in the Audio tab. Call in using the dial in number, access code, and audio pin. You must alert staff of your intention to speak either via email prior to the meeting ([email protected]) or via GoToWebinar's "raise your hand" feature. Staff will monitor and unmute those who have indicated they wish to speak via the "raise your hand" feature during the public hearing session.


Common Council Zoning, Neighborhoods, & Development Committee on Tuesday, October 24th at 9am

A public hearing for the Plan update is anticipated to be held at the October 24, 2023 meeting of the Zoning, Neighborhoods & Development Committee (Common Council). This meeting is scheduled for 9:00 am in Room 301-B of City Hall (200 E. Wells Street, 3rd floor).

  • Those wishing to attend in person to listen and/or provide testimony: City Hall (200 E. Wells Street) – 3rd floor - Room 301-B (to the right, through the double doors when you reach the top of the stairs or step out of the elevators)



Get Involved!

There will be several opportunities to get involved and share your thoughts. Please visit the main project website to make sure you hear about upcoming meetings and other engagement activities, review past meeting presentations and materials. Click on the QR code or visit the project website to sign up for updates and learn more:

Fourth Community Meeting

South Shore Pavilion

Monday, May 1, 2023

5:00 – 7:00pm


The City of Milwaukee’s Department of City Development (DCD) is hosting a fourth and final community meeting.  Since Summer of 2021, DCD has been collaborating with Bay View residents, business owners, and stakeholders on land use, development, and public investment in the neighborhood. Once approved, the new Plan will guide land use and development for the next 10-20 years.

  • Provide feedback on the draft Plan, including recommendations for economic development, land use, transportation, parks, and sustainability.

  • View final concepts for important future development sites, such as the Army Reserve site (north of Beulah Brinton), BMO Harris, and more. 

  • See how public comment was incorporated


Click here to view the Executive Summary 

Click here to view the full draft Plan


Third Community Meeting

South Shore Pavilion

Monday, July 25, 2022

5:00 – 7:00pm


If you weren’t able to attend the Third Community Meeting on July 25th in person, we still want your feedback! The meeting materials are now available on the project website ( to view, in addition to survey questions to provide feedback on the draft planning recommendations. We appreciate your assistance as we continue to develop and refine the recommendations to maintain and strengthen Bay View as a great place to live, work, and play within the city of Milwaukee.

DCD staff will also be hosting booths at Jazz on the Vine on July 28th and Chill on the Hill on August 2nd.  

The survey will be open through August 14, 2022.

Virtual Open House

Second Community Meeting

Virtual Public Meeting

Wednesday, February 23rd

6:00 – 7:30pm


The City of Milwaukee’s Department of City Development (DCD) is hosting a second public meeting to collaborate with Bay View residents, business owners, and stakeholders on land use and public investment in their neighborhood. At this meeting, you will:

  • Hear what we’ve learned through data gathering and community outreach
  • Explore opportunties to address housing needs
  • Brainstorm how future development should look and feel
  • Ensure Bay View remains a great place to live, work and play


Watch Recording of Presentation




First Community Meeting, September 23, 2021

DCD kicked off the study with a community-wide, virtual meeting on Thursday, September 23rd.  Residents learned about the study goals and important milestones, and shared thoughts about the strengths and opportunities facing Bay View.  This was the first of several community meetings. If you missed the meeting, you can watch a video of the introductory presentation. You can also provide input around the same set of questions that were asked at the community meeting by visiting the primary project website:


Watch Recording of Presentation


This study will be approximately two years, concluding in the Fall of 2023.

Bay View Neighborhood Plan Contacts

Monica Wauck Smith, Senior Planner


Tanya Fonseca, Long Range Planning Manager


[email protected]

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