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Milwaukee Lakefront Gateway Project:
Past Initiatives

Michigan Street Crossing Project
Coastal Management Grant RFQ - 2013 Summer


*Image created by Eppstein Uhen Architects
Image above of proposed Michigan Street design concept looking east

This project was funded by a Coastal Management Grant and focuses efforts around the intersection of Lincoln Memorial Drive and Michigan Street. The goals for the project include pedestrian and bicycle improvements, maintaining appropriate traffic movements, developing concepts for inproved public space and creating a civic design vision for a more beautiful lakefront. While limited in focus with grant funding available, the outcomes will set the stage for the larger lakefront design project.

The design, created by Eppstein Uhen Architects, included in this presentation sets the design intentions of the larger Lakefront Gateway Project.

To view, click here.

In the spring of 2013, DCD issued an RFQ for a consultant team to further develop the design for a new Michigan St. Crossing concept that had been unveiled earlier in the year. The architectural firm of Eppstein Uhen Architects, along with Kapur & Associates, was awarded the contract.
Link to the, RFQ.


Lakefront Gateway Concept Plan - 2013


*Image created by Eppstein Uhen Architects

In early spring 2013, a Lakefront Gateway concept plan was unveiled to the press by the Mayor, Governor and County Executive. The plan was a culmination of many months and years of cooperative planning between the City, State and County. Numerous other stakeholders were also brought into the planning process, which built off the earlier efforts of the Long Range Lakefront Planning Committee. The unique opportunity of change to the Lake Interchange during its reconstruction, accelerated interest in better lakefront connections to the Historic Third Ward, and recently announced investments by Northwestern Mutual all contributed to the plan coming together. 

Concept Plan  PDF

*Image created by Eppstein Uhen Architects


Coastal Management Grant


In March 2012, the City of Milwaukee Department of City Development was awarded a Coastal Management Grant that was intended to fund design efforts at the lakefront project area. These funds were directed at the Michigan Street Crossing project, for which DCD conducted a RFQ (Request for Qualifications) in order to hire a design consultant team. The grant was funded by the Wisconsin Coastal Management Program and the National Oceanic and Atmospheric Administration, Office of Ocean and Coastal Resource Management under the Coastal Zone Management Act, Grant # NA11NOS4190097.


Long Range Lakefront Planning Committee - 2011 



*Image created by Eppstein Uhen Architects

In 2011, Milwaukee County brought together a group to look at downtown lakefront planning issues. The Long Range Lakefront Planning Committee included members from both the community and government with input from numerous groups. The committee concluded with a presentation (see attached link) as well as a full report on various recommendations for the lakefront area. 


Presentation  PDF

County Website

Downtown Plan - 2010 


*Click to see enlarged view.

In 2010, the City of Milwaukee adopted an update to the Downtown Plan. Within the plan, 8 catalytic projects were identified, of which the Downtown Lakefront was one of them. Follow the link to read an excerpt of both the district plan as well as the specific catalytic project.

Downtown Area Plan: Excerpt  PDF

Lakefront Gateway Project Resources

    Downtown Information
    Citywide Comprehensive Plan

Quick Links

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