Communications & Branding

Guides and tools for creating clear and consistent communications

This site brings together guides and tools to help DPW staff and partners create materials that are easy to understand, cohesive, and accessible to the public. Using these resources ensures DPW communications are consistent, recognizable, and effective. The City of Milwaukee also maintains a citywide brand guide. 

Brand Guide

Learn how to apply DPW's new logo, primary and expanded color palette, and typography to create materials that are clear, cohesive, and on-brand.

Language Guide 

Consistent, plain-language writing helps the public quickly understand information and builds trust in DPW communications.

Map Guide

Create uniform maps at any scale; a unified map style helps the public better understand project design, impacts, and locations. 

Template Guide

Use ready-made templates to quickly create graphics for various platforms and media that clearly communicate project milestones and updates. 

Icon Guide 

Explore a custom icon library designed to visually represent commonly shared ideas, objects, or actions.