South 13th Street Rapid Implementation Initiative

Person biking on 13th Street alongside new paint and post curb extensions and high-visibility crosswalks

The City of Milwaukee’s “rapid implementation” initiative builds quick, low-cost street improvements to increase the safety and comfort of people walking, biking, and driving.

The S. 13th St. project used paint, colored pavement markings, and flexible posts to create curb extensions at five intersections between W. Harrison Ave. and W. Manitoba St. The crosswalks were also repainted at those intersections and at W. Oklahoma Ave.


Quick-Build, Big Impact

Preliminary studies show that, after these improvements, drivers on S. 13th St. are speeding less and yielding to people walking more often. Since the improvements were built, nearly 10% fewer vehicles are speeding while 6 times more drivers are yielding to people walking. View the study results here.


Frequently Asked Questions

How does this project improve safety?

Curb extensions reduce passing on the right, slow speeds of turning motorists, and can also reduce speeding by visually narrowing the travel lanes. They also create more space for people walking and shorten the crossing distance across a street.

Was parking removed with this project?

No. The curb extensions were installed at intersections, where parking is already prohibited within 15 feet of a crosswalk.

What happens if there are problems with the project?

Rapid implementation projects can be easily adjusted by adding, moving, or removing flexible posts as needed. The City is evaluating the project to measure changes and identify any potential issues.

Do individual businesses need to do anything?

The City is working with the Crisol Corridor Business Improvement District to ensure that basic maintenance like sweeping debris is carried out on a regular basis. The City is responsible for replacing any posts that get knocked down.

When was the project built?

Construction was completed in Summer 2020.

Who can I contact with other questions?

Email [email protected] for additional information.

Contact Us


[email protected]

 Frank P. Zeidler Municipal Building 841 North Broadway, Room 501 Milwaukee, WI 53202 

This site is powered by the Northwoods Titan Content Management System