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The Near West Side Area Plan was adopted by the Common Council on March 19, 2004; amended on March 3, 2009; and amended again on January 29, 2017 to include the North 27th Street Corridor Strategy.


Read the plan      PDF Files
Read the executive summary

Read by chapter:

Planning process
Land use policies
Districts and corridors
Catalytic projects




Development Update  View larger version of the map.

The Near West Side area is one of the most densely populated areas of Milwaukee. The largest employers in the area include Aurora Sinai Medical Center, Miller Brewing Company, Harley-Davidson Motor Company, Marquette University, Ameritech and the City of Milwaukee Housing Authority.

Area plan maps
Click each image to view pdf map
Boundary map Street map Aerial
Plan partners The following organizations partnered with the City in the preparation of the plan:
30th Street Industrial Corridor ICC
Avenues West Association
30th Street Industrial Corridor ICC
Fannie Mae

30th Street Industrial Corridor ICC
Marquette University

30th Street Industrial Corridor ICC
Marquette University High School
30th Street Industrial Corridor ICC
Milwaukee County

West End


Area Common Council Members
    Dist. 4 Ald. Robert J. Bauman
    Dist. 10 Ald. Michael J. Murphy
    Dist. 15 Ald. Russell Stamper II

Near West Side Market Analysis

In 2017, the Near West Side Partners and the City of Milwaukee's Department of City Development hired Place Dynamics LLC to conduct a market analysis.  This is the first market analysis completed in the area since before the Great Recession.  This report details demand for retail, dining, service, office, industrial, and residential development and prioritizes locations within the Near West Side that have the greatest potential for success.  The analysis was the results on strong quantitative analysis as well as numerous stakeholder interviews.

Near West Side Market Analysis (2017)


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Contact Us

Monica Wauck Smith, 414.286.5613

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