South 27th Street Strategic Action Plan

The Department of City Development completed a strategic action plan to identify ways to build on South 27th Street’s strengths as a commercial area, as well as to identify ways to ensure its vitality in the future.  Completed in March 2017, this plan is the result of a year-long effort, completed with our partners at the South 27th Street Business Improvement District, the City of Greenfield, elected officials, and other local stakeholders.

This planning study provides a comprehensive overview of South 27th Street’s assets--its strengths and weaknesses; analyzes retail demand in the area, supplemented with survey data  gathered during the planning process;  proposes redevelopment alternatives for specific critical sites; and suggests strategies for implementing the proposed improvements. The plan specifically examines the area of South 27th Street between College Avenue and Oklahoma Avenue.

Residential input was critical to ensure the plan reflected the goals of the neighborhood. If you would like additional information or have any questions about the plan, we welcome your comments via email to [email protected].


Project Resources:

Final Strategic Action Plan

Design Charette Report

South 27th Street, Second Public Meeting Presentation (Draft Recommendations)

South 27th Street Action Plan Kick Off Meeting Presentation

South 27th Street Area Resident Survey Results

 809 N. Broadway, 2nd floor, Milwaukee, WI 53202 




South 27th Street Strategic Action Plan

Monica Wauck, Southeast Side Plan Manager
(414) 286-5613
Amy Oeth, Southwest Side Plan Manager
(414) 286-5724


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