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South 27th Street Strategic Action Plan

The Department of City Development recently completed a strategic action plan to identify ways to build on South 27th Street’s strengths as a commercial area, as well as to identify ways to ensure its vitality in the future.  Completed in March 2017, this plan is the result of a year-long effort, completed with our partners at the South 27th Street Business Improvement District, the City of Greenfield, elected officials, and other local stakeholders.

This planning study provides a comprehensive overview of South 27th Street’s assets--its strengths and weaknesses; analyzes retail demand in the area, supplemented with survey data  gathered during the planning process;  proposes redevelopment alternatives for specific critical sites; and suggests strategies for implementing the proposed improvements. The plan specifically examines the area of South 27th Street between College Avenue and Oklahoma Avenue.

Residential input was critical  sure the plan reflects the goals of the neighborhood.  If you would like additional information or have any questions about the plan, we welcome your comments via email to


Project Resources:

Final Strategic Action Plan

Design Charette Report

South 27th Street, Second Public Meeting Presentation (Draft Recommendations)

South 27th Street Action Plan Kick Off Meeting Presentation

South 27th Street Area Resident Survey Results


Final Open House

Please join us for an Open House. As we near the end of this year-long study, we’re hosting an Open House so that business owners and residents can learn more about the draft Final Plan and provide feedback before it’s adopted and also to celebrate its completion.  We’ll share information on the study’s recommendations, how those recommendations will be implemented, and redevelopment concepts from the design charette.  Preview the draft Final Plan under Project Resources.

Refreshments will be served.

We look forward to seeing you there!


Tuesday, March 28th
from 6pm to 7:30pm
JB’s on 41, 4040 South 27th Street
 Milwaukee, WI 53221
City of Milwaukee Department of City Development  

Contact Us

Planning Division
809 North Broadway
2nd Floor
Milwaukee, WI 53202


South 27th Street Strategic Action Plan

Monica Wauck, Southwest Side Plan Manager  
(414) 286-5613    
Nolan Zaroff, Senior Planner/GIS Data Analyst  
(414) 286-5605  

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