MPD, in partnership with advertising agency Cramer-Krasselt / Milwaukee, unveiled a wide-reaching campaign designed to “brand” the MPD and Milwaukee with a positive perception of the department and the city, and to assist MPD in its recruiting efforts. The theme, “Be a Force,” will appear on billboards, television, radio and print starting in August.
The campaign, more than a year in development, was provided on a pro bono basis by Cramer-Krasselt – no taxpayer funds were used in the creation of this campaign, which most certainly would cost more than $1 million for a private sector business. The media outlets where these pieces will run also have donated the advertising space to this public service effort.
The administering of the Oath of Honor to the current class of 47 Milwaukee Police Recruits who are funded by the American Recovery and Reinvestment Act was a special occasion this year.
On July 22, 2010, our honored guest, Bernard K. Melekian, Director of the USDOJ Office of Community Oriented Policing Services, flew in specially from Washington, DC to administer this oath to our recruit class and to share some words of encouragement, along with Chief Flynn. Director Melekian also will act as the class sponsor.
Following the oath was a ceremony outside where Chief Flynn, together with Director Melekian, raised the American flag in front of the Academy. The flag was brought back from Iraq by Milwaukee Police Officer Eric Wurth who was deployed there last year and who has now returned safely to us. After having served his country overseas, he continues to serve the city of Milwaukee as a Police Officer. Officer Wurth joined in the raising of the flag, along with the Milwaukee Police Honor Guard.
"It is an honor for Milwaukee to have the COPS Director Melekian recognize its police department as exemplary and to be one of the few departments in the country to receive the prestigious COPS grant for 50 officers,” Chief Flynn said.
Read the News Release
See the Slide Show on JSOnline
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