To fulfill this mission we:

• Work with partners throughout the region to ensure an economic climate that stimulates investment and job creation
• Build on the city's competitive advantages, including its built environment, natural setting, diversity and status as a center of commerce and culture
• Encourage high-quality, sustainable development that respects and enhances its context
• Make sound planning and investment decisions which serve the needs of local residents, workers and businesses
• Foster and support business development
• Promote neighborhood economic development
• Ensure processes, reviews and approvals are efficient, consistent and user-friendly