Support for Business Program Participant Guidebook
The Support for Business Program Participant Guidebook explains the components of the program, including community collaboration, continuous communication and information sharing, and business assistance organizations. The goal is to help minimize the adverse impacts to local businesses during roadway and bridge construction projects.
The guidebook provides information on how the SFB Community Liaison can assist businesses by offering suggestions on what to do during the construction project, and providing a Key Contact Information list. The list contains names, email addresses, telephone numbers and websites for Department of Public Works and Wisconsin Department of Transportation staff. It also lists organizations that can provide valuable business assistance.
Support for Business Program Testimonial Video
The SFB Program produced a video that features testimonials from businesspeople whose organizations were located adjacent to past DPW construction projects. Business owners located in future construction project areas are encouraged to watch the video to learn more about how the SFB program helped others, and how the program can provide them assistance for upcoming projects.
Typical issues that occur during construction projects include reduced parking availability due to removal of spaces adjacent to businesses, and customers’ perception that businesses are closed. The SFB Liaison, in most instances, will identify off-street temporary parking, temporarily change on-street parking restrictions, and make sure “Open for Business” signage is posted to inform the public.
The SFB Liaison also works with members of the Common Council and other government entities to provide information that is helpful for their constituents. For major street projects, public information meetings are held prior to the start of the project - sometimes two (2) years in advance - with another meeting held closer to the start date. Businesses, neighborhood associations, Business Improvements Districts (BIDs) and other community organizations are invited to attend along with the local alderperson.
Depending on the nature and duration of the construction project, seminars for commercial property owners can be designed at no cost to them to help address any business-related concerns.
“Open for Business” Signage
The SFB Program has produced project-specific “Open for Business” signs that inform customers that neighborhood businesses are open to serve them.
The SFB Program has also created directional signage to help traffic flow and inform customers of parking availability.