2021 Solar Group Buy Launches

Thank you for your interest in Milwaukee's solar group buy program. While we took the year off in 2020 due to the covid pandemic, we are excited to join other communities in the area for an even larger solar group buy in 2021! 

The 2021 Solar Group Buy will be in partnership with other Greater Milwaukee municipalities including Shorewood, Glendale, Whitefish Bay, Fox Point, Bayside as well as partnerships with the Bayview Neighborhood Association and Sherman Park Neighborhood Association here in Milwaukee.

We are also pleased that this year's group buy will include a partnership with the Milwaukee non-profit Walnut Way Conservation Corp. in Lindsay Heights for solar job training and a solar + storage installation on the Walnut Way Wellness Commons building! 

Thank you to our partners - the Midwest Renewable Energy Association and our solar installer Arch Electric. 

For more information and to sign up to receive emails and a site assessment and free bid, please visit the program's website: Grow Solar Milwaukee Website 

Solar Group Buy Solar on Home
Photo Credit: Jeremy Hooper 


Walnut Way Solar
Walnut Way Conservation Corp solar install



What is a Solar Group Buy?

A solar group buy is when community members form a group and use their collective buying power to save on the total cost of going solar. This program can help Milwaukee area residents invest in lower cost solar installations through the power of volume purchasing.

How Do Solar Group Buys Work?

Reduced Price: Through Milwaukee's solar group buy program, homeowners come together to purchase and install solar as a community, which saves significant costs as a result of the bulk purchasing of equipment. The more residents that participate, the lower the cost will be for everyone.

Education: Through free community information sessions called ‘power hours,’ Milwaukee Shines, in partnership with the Midwest Renewable Energy Association, educate homeowners about how solar works, what their return on investment will be, and what financing options are available.

Selected Solar Installer: An Advisory Team is created to select the installer for the group buyThe Advisory Team consists of a representative from Milwaukee Shines, the MREA, the neighborhood association, and a Milwaukee homeowner with solar.  The team selects the solar installer through a competitive bid process that ensured quality work at a competitive cost. The chosen installer provids free solar site assessments to interested home and business owners and should be available to answer questions at the scheduled Power Hours.

Financing Solutions: Milwaukee Shines and the MREA also educate customers on incentives and financing solutions.  Incentives include a 30% Federal Tax Credit and a Wisconsin Focus on Energy cash-back incentive. Milwaukee homeowners also have the ability to finance their solar through the Milwaukee Shines Solar Loan at Summit Credit Union.


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Solar Group Buy Programs

Over the past few years, Milwaukee Shines has partnered with the Midwest Renewable Energy Association (MREA), the Riverwest Cooperative Alliance, various neighborhood organizations and even coordiated with other cities on neighborhood group buys. The advantage of a group buy is the power of volume purchasing, which can significantly reduce the upfront costs of installing solar in your home or business.

You do not need to be a City of Milwaukee resident to participate - the group buys are open to all Southeastern Wisconsin residents and business owners. However, the main focus and outreach is concentrated in the targeted neighborhoods. Solar group buys have been completed in several Milwaukee neighborhoods, including Washington Heights, Layton Boulevard West, Bayview, Riverwest and the East Side and now we conduct city-wide solar group buy programs.

As a result, 218 home and business owners have installed new solar electric systems totaling 871 kW of clean, renewable energy!



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