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FEED MKE - CHALLENGE BANNER - People Cooking in a Kitchen with a Chef

 

Launching a City-Wide Challenge

FOODSAVER-MAIN - Food Saver LogoFood Saver Challenges across the U.S. help communities prevent food waste, rescue surplus food, and recycle scraps, following strategies aligned with the EPA’s Wasted Food Scale. These efforts benefit the environment, society, and economy by reducing landfill waste and feeding those in need.

As part of the FEED MKE Pilot ProjectMayor Cavalier Johnson’s Milwaukee Food Saver Challenge will provide essential support to our hospitality industry as we work together to create sustainable solutions to address food insecurity, reduce waste, and strengthen the local food system.

Program Basics


The program will build bridges between local chefs, food businesses, and food waste initiatives, ensuring surplus ingredients are repurposed for distribution to those in need. Collaboration with Milwaukee's vibrant independent restaurant community and organizations like the Wisconsin Restaurant Association will bring skilled culinary professionals into the fight against food insecurity while providing support for their bottom line and sharing resources that will help our Milwaukee food community earn more and waste less.

We’re inviting restaurants, hotels, event spaces, caterers, bars, cafés, food trucks, and other food service businesses to participate—and we need diners, shoppers, event planners, home cooks, and residents to join in too!

Chef Vojtech Végh Food Waste ImageJoin the Challenge!

Mayor Cavalier Johnson's Milwaukee Food Saver Challenge launched during Food Waste Prevention Week 2025.  As a proud Food Waste Prevention Partner, Milwaukee is leading the way in reducing food waste!


At the kickoff event, we heard from Mayor Cavalier Johnson; visited a Food Saver Challenge site; connected with FEED MKE Coalition members; met the team supporting you throughout the challenge; learned about upcoming contests and opportunities; and heard from a FEED MKE Mini-Grant awardee who is actively participating in the Food Saver Challenge pilot.  

Please join us in this opportunity to get involved!


Sign Up to Join the Challenge!


Photo Credit: Chef Vojtech Végh, The Zero Waste Chef.  The image features twelve innovative uses for purple cabbage that was headed to the discard bin.  See his free guide "From Trimmings to Treasure" to learn more. 

FEED MKE will provide chefs and food businesses with:


FEEDMKE-FSC-AUDITS - Person Working on a Computer✅ Waste Audits & Action Plans

Partner with top researchers and data analysts to track and reduce food waste.

We’ll provide hands-on training for food businesses on using waste audit tools effectively. Plus, we’re offering a limited number of FREE waste audits to help Milwaukee-area chefs, restaurants, and caterers identify savings and minimize food waste in their kitchens and dining roomsWe'll also connect you with our LakeFriendly Business program so you can take the pledge!


FEEDMKE-FSC-TRAINING - People Working at a Table in a Kitchen✅ Training & Education 

Learn from global and local experts who share cost-saving, waste-reducing strategies. Through a network of industry leaders and local changemakers, we’ll offer training on key food waste topics.

Want to master food preservation and fermentation?  We’ve got you covered.  Need help navigating food donation policies?  We can guide you.  We’re here to connect you with the knowledge and tools you need.


FEEDMKE-FSC-COLLABS - Group of Chefs Speaking in a Kitchen✅ Collaboration with Food Professionals 

Build connections, streamline supply chains, and get expert support.

Milwaukee’s food community is strong, independent, and built on collaboration. We want to strengthen those connections by bringing together local chefs, restaurant owners, and caterers—along with national and international partners—to find practical solutions that reduce waste and improve your bottom line.


FEEDMKE-FSC-MARKETING - Farmer and Chef Talking on a Podcast✅ Community-Based Marketing Campaigns

Gain visibility and promotion through national, regional, and local outreach.

We know how hard it is to cut through the noise in today’s crowded marketing landscape. That’s why Food Saver Challenge participants receive:  up to one year of Food Saver related marketing support, ongoing publicity and digital storytelling opportunities, and targeted ad placements and media exposure.   


FEEDMKE-TECH - Couple Using their Smart Phones to Purchase Food✅ Smart Solutions for Food Waste Prevention

Partner with FEED MKE to reduce food waste and generate revenue through services like Too Good to Go, Goodr, GoodieBag, Food Rescue Hero, Vivery, FlashFood, and more!

By joining Mayor Cavalier Johnson's Food Saver Challenge, you'll gain early access to top tech-enabled food-saving resources. We'll connect you with our partners to ensure your surplus food reaches community members—helping them save money – reducing waste, and boosting your bottom line!


Join the Challenge and Get Started Today!

  

Quick Tips for Restaurant Chefs: Five Things to Reduce Waste


Restaurant Chef

Let FEED MKE be a resource to you – whether you're interested in a one-off event, or going all-in on the free waste audit and overall challenge.  We're here to help and can't wait to hear from you and share ideas!

  • Host a Bread-to-Tap Event with FEED MKE
  • Download Chef Vojtech Végh's Resource Guide
  • Leverage Social Media
  • Spotlight a Menu Favorite or Feature a Food-Waste Friendly Dish
  • Host a Waste-Reducing Restaurant Crawl or Food Tour

FEED MKE BREWERY

Surplus Bread Becomes Brew for a Cause


Partner with a Local Brewery to Host a Bread-to-Tap Event

Bread-to-Tap events bring together brewers, restaurants, and organizations to transform unsold bread from local bakeries into a unique, limited-release beer—raising awareness about food waste and sustainable solutions.

Brewers (or distillers) can also collaborate with local farms and gleaning organizations to incorporate surplus produce into a special brew with the same mission.

A Bread-to-Tap Event is more than just a beer release—it’s a chance to educate, connect, and inspire action against food waste.  Add Trivia, Food Themed Karaoke, Live Music, or a Food Drive to amp it up!

Let FEED MKE help you partner with a local brewery to fight food waste and have some fun!

Chef Vojtech Végh's Resource GuideFood Waste Resources from Chef to Chef


Chef Vojtech Végh | Zero Waste Culinary Advisor at Winnow knows what it means to operate with a ZERO WASTE bottom line.  In this free guide, From Trimmings to Treasure, Chef Végh will help you explore the creative potential of trimming waste.

This guide reveals practical steps and inspiring recipes to help you reduce waste, save on costs, and bring new flavours to the table.

In this guide you will learn: why trimmings are worth more than you think; zero-waste recipes for common kitchen offcuts; real success stories from leading hotel kitchens; and, practical tips to start your food waste journey today. 

Written by a working Chef for other working Chefs, this guide will help you reduce waste, save costs, and learn new things!  And, if you're interested in doing a deeper dive, please reach out to FEED MKE for access to additional materials from Chef Végh's toolkit.

Let's collaborate and share ideas!

FEED MKE FWPW for Restaurants

Leverage Social Media


Leverage Social Media: Share food waste prevention materials and showcase your restaurant’s waste reduction efforts—whether it’s composting, smart kitchen practices, or creative ingredient use.

Let the FEED MKE team know how we can help you spread the word!  If you post something food-waste-focused on your social media, tag us at #FEEDMKE and @ecocitymke so we can amplify the message.

Whether you share your food waste friendly dishes on the 'Gram, inspire the next TikTok Challenge for food waste prevention, or find yourself as a guest on a podcast episode, don't ignore the power of social media in getting the word out.

It's even better when the message is delicious!

 

Food Waste Restaurant TourMenus That Drive Waste Reduction


Whether you're front-of-house, back-of-house, or management, you're on the front lines of what food waste looks like – and it's often evidenced through tables just like this one.

Is your Taco Tuesday special encouraging waste through excessive portions and over-ordering?  Or, are you sharing ideas about what diners can do with their leftovers other than put them in your trash?

Are you using your vegetable scraps from prep for stock – but not mentioning that in your menu descriptions?  Or, are you normalizing the idea of responsible cookery by explaining how your kitchen makes sure that valuable produce isn't wasted?

Are your servers offering a food-waste-friendly description of the menu specials for the evening – but not sharing the news?  Or, are you reminding your diners and valued guests that your focus is on fresh, healthy food that nourishes the body – but also protects the planet?

And, even if being vocal is not your jam, at least not right now, you can always start by doing it behind the scenes and encouraging your prep cooks and line staff to work with you to:

Feature a Special FWPW Dish: Create a dish that repurposes commonly discarded ingredients—whether it’s something from your own kitchen or an item home cooks often throw away. 

Spotlight a Menu Favorite: Highlight an existing menu item that maximizes ingredient use. Share the story on social media or menu signage to show customers how your restaurant reduces waste. 

Join us in making a difference—one meal at a time!

Restaurant CrawlHost an Event or Plan a Tour


You might be part of a family of restaurants or a restaurant group, or you might be a pop-up or a food truck – whatever your role is in Milwaukee's thriving restaurant community, let us help you make connections, enhance collaborations, and prevent food waste!

The Milwaukee food scene is rich with diversity – in terms of cuisine, size, neighborhood vibe, ambience, history, and opportunity.

Let FEED MKE help you plan a Food Waste Friendly Crawl or feature some options for the 2025 DownTown Diining Week!

Perhaps you're a bit more off the beaten path in an up-and-coming neighborhood – or you're known for that one special dish that people travel far and wide for – whatever the case, let's talk about how we can make food waste a part of the larger conversation!


Here's just two examples of what that might look like:

Host a Waste-Reducing Event: Plan an event featuring dishes that minimize food waste—whether it’s a tasting, a special menu, or a plated dinner.  And let FEED MKE help you coordinate your food reovery efforts for addressing the surplus.

Organize a Food Waste Awareness Tour: Collaborate with other restaurants or a tour organizer to create a walking tour. At each stop, a restaurant representative can share their food waste reduction efforts while offering a quick taste or small bites.  Add on refreshers and other noshes for purchase and treat it like a traveling pop-up!

The sky is the limit – so let's plan something zero-waste and fun!

Quick Tips for Home Cooks: Five Things to Reduce Waste


Family Cooking at Home

Check out these tips from SaveTheFood.com – and learn how to prevent food waste while saving money and having fun!  We've got resources for helping you plan your meals, prep for reduced waste, repurpose your leftovers, buy the right amount for your party or event, and enjoy creating new recipes out of foods you might otherwise toss

Enjoy!

  • Maximize Your Grocery Haul with The Meal Prep Mate
  • Choose a Ready-Made Plan to Save Time and Prevent Waste
  • Use the Guest-Imator to Plan Your Next Waste-Free Party / Event
  • Store It, Keep it Fresh, and Don't Waste It
  • Cook It, Save It, Revive It, Repurpose It!

Use the Meal Prep Mate to Maximize Your Grocery Haul


It’s time to get more flavor and less waste out of meal prepping. Whether you’re a prepping pro or just starting out, click the image below for access to the tools you need to get started with meal prep, make a shopping list, portion your meals, and maximize what's already in your fridge.


SavetheFood-Tools

 

Short on Inspiration But Want to Go Waste-Free?


Cook all your meals at the beginning of the week. Waste none of them by the end of it. Everything you need to meal prep - from your shopping list to your kitchen essentials - are right here.  Click the image below to get started!


SavetheFood-MealPrepPro

Use SaveTheFood's "Guestimator" to Plan Your Next Waste-Free Party


Whether you're planning a dinner party for family or a few friends – or hosting a big event – use the "Guestimator" to make sure you have the healthiest, most balanced amount of food for your guests to enjoy themselves without creating waste.  Click the image below to access this interactive tool to help you make the most of your menu!


SavetheFood-Guestimator

Learn the Best Ways to Store Everything


This interactive storage guide includes tips, tricks, and info to keep your food fresh and tasty for as long as possible. Whatever the ingredient, there are suggestions here to help you make it last and keep it fresh!


SavetheFood-Storage

Recipes for Cooking with Scraps, Past Its Prime, and More


Don't toss it when you can freeze it, ferment it, freeze dry it, dehydrate it, sauce it, or cook it into something new!  Click the image for a searchable list of recipes for everything from overripe avocados to cheese rinds.


SavetheFood-Recipes

  

Even More Ways to Participate, Get Involved, and Keep Learning


Check out the additional opportunities below.  You can brush up on your kitchen skills, visit the restaurants participating in the Challenge, use the tech-enabled apps to get access to surplus food – even do some research into the overall impact of food waste in Wisconsin.  If you have a resource you would like to share, please reach out!

Support the Local Restaurants Participating in the Challenge


We look forward to sharing more information about the participants in Mayor Cavalier Johnson's Food Saver Challenge – including ways you can support the participating food and beverage businesses and sign up for a variety of co-sponsored workshops, challenges, food drives, hands-on experiences, and special events!

One of our first participants in the Challenge is My Soul Brew Kombucha – a FEED MKE Mini-Grant recipient that is using recovered produce to

develop new kombucha flavors – saving food that would otherwise go to waste while making innovative flavor choices in the process!

Please click on the image below and check out the video message from Alesia Miller, the founder of My Soul Brew Kombucha, who shares information about how her business is guided by her desire to increase personal and planetary health!


 

ALESIA MILLER

 

Food Saver Application Spotlight


GoodieBagOne of the public commitments we made when we kicked off Mayor Cavalier Johnson's Food Saver Challenge was to provide Smart Solutions for Food Waste Prevention by connecting surplus food with community members – using existing technology to make it even easier to do so.

Goodie Bag is a free-to-use platform helping locally owned restaurants, cafés, bakeries, and markets in Milwaukee turn surplus food into new customer traffic and recovered revenue.

Founded and based in the United States, Goodie Bag was created to address both food waste and food affordability.  The platform partners with locally owned businesses to offer ready-made food at a discount to nearby customers. It also provides in-app tools and marketing support to boost visibility—not just for surplus, but for daily specials, new menu items, or slower hours that could use a lift.

Since launching in Milwaukee, 43 local shops have joined the platform, using Goodie Bag to reach more customers, reduce waste, and build stronger ties within their community.  There are no costs and no contracts to join.

If you're a food business interested in joining the platform or learning more, please reach out directly to Eddy Connors, CEO, at [email protected], or book a quick intro call here.  And if you're interested in participating as a consumer, just click the link below to learn more, get the APP, and explore!

Click Here to Learn More About Goodie Bag

Enjoy a Book That Shares Good Info


Dana Gunders Book - Waste Free KitchenThere are all kinds of great books about food waste, its impact on our environment, and what we can do to increase personal and planetary health.  One great read to check out, if you haven't already, is Dana Gunders' Waste Free Kitchen Handbook: A Guide to Eating Well and Saving Money by Wasting Less Food.

Dana Gunders is the Executive Director of the ReFED Organization (mentioned above) – and a regular fixture on panels, at conferences, and in documentaries about using opportunities to prevent food waste as a way to solve issues of food insecurity, improve planetary health, and reduce poverty.

Even though the book was published a decade ago, it remains a recommended read – offering all kinds of practical guidance for how to approach food waste prevention right inside your own home.

The book contains storage tips, useful information about how to freeze and ferment, and a large volume of recipes – from her Anything Goes Soup to her Free-for-All Frittata.  Best of all, it's written in a format that's accessible enough for those just getting started – and rich enough for those of us who have been using every part of the cauliflower – including the stalks and the leaves – for years.


If you decide to give it a read, please let us know what you think. And, if you have a title or series to suggest, please share that with us, as well.  And please be sure to check out our Raising Awareness page for even more information on outreach and education from FEED MKE!

Explore the Impact of Food Waste in Wisconsin


ReFED REPORTThis February 2025 ReFED Report demonstrates the impact of Wisconsin's foodservice businesses, food supply partners, and food suppliers on food waste.

The ReFED Insights Engine is an online hub for data and solutions featuring the most comprehensive examination of food loss and waste in the United States.  It includes a Food Waste Monitor, Solutions Database, Solution Provider Directory, Impact Calculator, Capital Tracker, and Policy Finder

FEED MKE is a collaborative partner with the ReFED team.  If you'd like to learn more, connect with ReFED experts, access ReFED content, or hear from other restaurant and food business partners, just let us know!

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