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Growing Milwaukee Building Partnerships

Purchasing Power Profiles

ZIP Code profiles
Milwaukee is a strong market for retail development, according to data compiled by the University of Wisconsin-Milwaukee Employment and Training Institute (ETI). At the request of DCD, ETI developed comparison data on estimated resident expenditures for 16 categories of common consumer items for 53 residential ZIP codes in the Milwaukee metropolitan area. The profiles are designed to help businesses, developers, and organizations assess the advantages of urban density for underserved city neighborhoods and to spur economic development in central city Milwaukee. 

Profiles are available for ZIP codes covering the city of Milwaukee and suburbs in Milwaukee County. Select a profile on a ZIP code map.

Define a custom profile
ETI provides comparison data on purchasing power, business activity, and workforce density for all census tracts, residential ZIP codes, and the 100 largest metro areas in the U.S. Note: The Milwaukee purchasing power profiles described above differ from the custom profiles available on the ETI website.

ETI Census Tract Data Profiles
Enter any combination of census tracts (by county) to obtain custom made printouts of estimated purchasing power for 16 retail categories along with U.S. Census data on the workforce population in a neighborhood or business plan market area.

ETI Zipcode Data Profiles
Enter any zipcode in the U.S. and obtain data on the available workforce, businesses by number of employees, and current estimates of expenditures for retail purchases.

ETI Metro Data Profiles
View purchasing power profiles for 100 Largest Metro Area in U.S.

For more information on the ETI profiles, contact the Employment and Training Institute at 414-227-3385 or email