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Project Background

Beerline B is a former industrial corridor located along the Milwaukee River from Pleasant Street to Humboldt Avenue.

The Beerline B Plan includes guidelines for private development and strategies for the improvement of public infrastructure and recreational space, increasing public access to the river, and connecting the area to the adjacent Brewer’s Hill neighborhood.

Guided by the Plan, development in the area has occurred at a rapid pace. Many housing units have been built or are under construction in the Beerline B neighborhood.

Recent commercial development includes the Jewel-Osco retail center at the intersection of Humboldt and North Avenues and the Lakefront Brewery on Commerce Street. On top of the bluff, Roots Restaurant is located at the corner of Hubbard Street and Vine Street.


Kilbourn Park has been extended down to the Milwaukee River and provides a visual connection between the adjacent neighborhoods as well as high quality usable open space. The Milwaukee Rowing Club facility, a low slung design with a green roof, provides the transition of greenspace from Kilbourn Park across the river. Two new staircases were also constructed; the new Vine Street Stair and Booth Street Stair provide connectivity for the neighborhoods across the bluff.

In 2004, the Beerline B neighborhood won an Excellence on the Waterfront Project Honor Award in the Historic Preservation and Adaptive Reuse category from The Waterfront Center.





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