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Safe Sleep Campaign

Between 2006 and 2009 there were 89 infant deaths related to SIDS, SUDI, or accidental suffocation.  Of these 46 (51.7%) infants were sleeping in an adult bed at the time of their death.  The overall rate of such deaths has remained high in the last decade, prompting Milwaukee public health officials to launch a provocative city-wide safe sleep campaign to prevent them.

Ads and Events

July 2012

November 2011

September 2011 - Infant Mortality Awareness Month

Mayfair Mall Pack-N-Play® Safe Sleep Message Installation
Milwaukee Safe Sleep Sabbath

Safe Sleep Sabbath "Baby's Prayer" Performance 

(Click here if you'd like to read the lyrics.)

July 2010 - Outdoor Mattress Campaign

June 2010

June 2010 TV spot

May 2010 - Safe Sleep Summit

 January 2010

In the News