Retail Fast Facts Overview*
*Facts are taken from the Milwaukee Downtown Business Improvement District #21 Market Analysis. The Downtown Milwaukee Study Area consisted of a 2.4 square mile region bounded roughly by Schlitz Park to the north, the Kinnickinnic River to the south, I-43 to the west, and Lake Michigan to the east.
700,000 hotel rooms / year
$344 million employee retail spending potential
Approximately 55% of residents are ages 15-34.
Over 107,000 workers travel from an outlying county in the region to Milwaukee County for employment.
Incomes are significantly higher than those of several comparable downtowns including Cincinnati, Columbus, Kansas City, Memphis and Nashville.
Over a half million visitors per year are convention attendees of which 47% are from Wisconsin, 49% are from other parts of the US.
45.1% of residents obtained either a bachelor’s or advanced degree, compared to 22.5% of Wisconsin residents.
60% of employees live more than five miles from the Study Area. Almost 85% of Study Area employees work 35 hours or more. Most employees will finish their workday between 4:00 PM and 6:30 PM.
Highest employee concentrations found in the area bound by the Milwaukee River, Wells Street, Wisconsin Avenue and Jefferson Street with 20,000 to 29,000 employees working within a quarter mile.
76.9% of residents are employed in “white collar” occupations.
70% of Downtown workers live more than 5 miles and 30% live more than ten miles from the Study Area.
University of Wisconsin Milwaukee: 28,000 students.
UWM Downtown School of Continuing Education: 35,000 annual participants.
Milwaukee Area Technical College: 57,000 students per year, the majority of whom attend part-time, with 13,400 full-time students.
Marquette University: the largest Jesuit University in the county and the largest private university in Wisconsin. It is located on an 80-acre campus Downtown and is home to 11,000 students.
Milwaukee School Of Engineering: located Downtown on a 15 acre campus, with approximately 2,300 students.
The average home value is $226,815; average rent is $609.
The largest hotel is the Hilton Milwaukee City Center with 730 rooms. Lodging reaches peak utilization during summer months.
Non-family households are the dominant household type. High percentage of single-person households which tend to have higher levels of discretionary income. Over 78% of housing units are rental.
During the ten year period between 1996 and 2006, an estimated 986 rental units and 1,160 condo units were added. Since 2000, household growth has averaged 2% per year. In 2006, total housing units equaled approximately 8,000 with a 9% vacancy rate.
Within 75 miles of both Madison and Chicago. Considered the nation’s third largest metro area. Several key transportation linkages that connect these 3 communities either intersect or originate in Downtown Milwaukee.
Over 56% of residents are classified as Metro Renters, young, well educated singles beginning their professional careers. Median income is $50,400. Majority are renters in older high-rise units who spend money on designer jeans, ski apparel, and workout clothes.
Since 2000, the population has grown, minimally, 1.3% per year.
78% of Downtown Milwaukee housing units were renter occupied units.
Tourism industry contribute $2 billion in state and local revenues. Milwaukee County ranks first in the state for traveler spending.
Downtown tourism facilities include theFrontier Airlines Convention Center, 12 hotels, 156 restaurants, museums, performance arts facilities, sports arenas, retailers, and festival grounds.
The Harley Davidson Museum is anticipated to attract an estimated 350,000 visitors annually from around the world.
Of all the regional attractions, the highest attendance is generated by the Milwaukee Brewers at Miller Park.
Home to the busiest traffic hub in the State of Wisconsin, the Marquette Interchange, which carries over 300,000 vehicles per day and serves as a gateway to Downtown.
31.2% of households do not own an automobile.