The Master Plan lays out the overall, comprehensive vision for future development and was specifically written to facilitate the decision-making process for land uses, design variances, and requests for financial assistance. The Plan creates three districts within the corridor: the Upper Water Street, Lower Water Street and McKinley Avenue Districts. The intended character by district is based on the existing marketplace demands for residential, office, retail and entertainment uses.
The Upper Water Street District foresees development that continues the strong pattern of residential that has flourished to the east, including higher density residential townhomes, apartments, and neighborhood-supporting retail on the ground floor. The development will create an extended downtown residential neighborhood, seamlessly connecting the Brady Street, Beerline B, and original Park East (Ogden area) neighborhoods.
The Lower Water Street District includes mixed-activity development that compliments existing patterns of small-scale entertainment, promotes an increased level of pedestrian activity, and maximizes use of the riverfront parcel to create an attractive location for high tech office uses.
The McKinley Avenue District contains large contiguous parcels suitable for large buildings such as corporate offices and entertainment venues. The intention of this district is to concentrate corporate offices to create a daytime population that would support existing entertainment and restaurant venues.