Brownfield Redevelopment Success:
Harley Davidson Museum
The City of Milwaukee acquired this property in 2002 from Morton Salt. The acquisition was part of a coordinated effort to revitalize the Menomonee Valley and was a priority for redevelopment due to it’s location at the intersection of N. 6th Street and Canal Street at the east end of the Valley. Prior uses of the site left petroleum impacted soil and groundwater, and several underground storage tanks. The contamination has since been abated, and the site currently houses the Harley-Davidson Museum, a $95 million project which opened in July 2008 and is expected to attract over 350,000 visitors each year. The redevelopment increased the assessed value of the property by over $12.3 million, and the Metropolitan Milwaukee Association of Commerce estimates the annual economic impact from the museum at $37 million per year.
The WI DNR has published the following as part of its "Remediation and Redevelopment Program Success Stories": Harley Davidson Museum