The 1999 Downtown Plan recognized the boundaries of Downtown Milwaukee as Walnut Street to the north, I-43 to the west, the Menomonee river to the sought and Lake Michigan to th east.
» Create a downtown that is appealing to visitors, current and potential investors, and current potential residents
» Guide development of downtown property and public space to create a more vibrant, active and exciting place to live, work, learn and play.
» Increase the amount and variety of downtown housing.
» Expand the number and variety of destination entertainment venues in the downtown.
» Provide attractive options for travel within downtown.
» Maintain downtown as the metropolitian area's single largest concentration of office development.
» Make walking attractive, easier and convenient.
» Take maximum advantage of the special features found downtown.
» Achieve maximum benefit from major private and public investments.
1999 Plan Documents
Wisconsin Avenue Revitalization
Historic Third Ward Public Market
Park East Redevelopment Project
Lake Front Connections
West Kilbourn Avenue Streetscape Improvements
City Hall Square Intersection
Note: These documents are large and take time to open. If you have problems opening them, save the PDF file on your computer and then open it in Adobe Acrobat Reader. To save a file, right-click on the document link (click and hold on a Macintosh one-button mouse) and choose "Save Target As" or "Save Link As" or "Download Link to Disk."
The 1999 Downtown Plan documents are formatted for 11 x 17 inch paper. To print the plan on 8.5 x 11 inch paper, select "Shrink Oversized Page to Paper Size" when printing in Adobe Acrobat Reader.