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1999 Downtown Plan


The 1999 Downtown Plan recognized the boundaries of Downtown Milwaukee as Walnut Street to the north, I-43 to the west, the Menomonee river to the sought and Lake Michigan to th east.

Plan Goals:

» Create a downtown that is appealing to visitors, current and potential investors, and current potential residents

» Guide development of downtown property and public space to create a more vibrant, active and exciting place to live, work, learn and play.

Plan Objectives:

» Increase the amount and variety of downtown housing.

» Expand the number and variety of destination entertainment venues in the downtown.

» Provide attractive options for travel within downtown.

» Maintain downtown as the metropolitian area's single largest concentration of office development.

» Make walking attractive, easier and convenient.

» Take maximum advantage of the special features found downtown.

» Achieve maximum benefit from major private and public investments.

1999 Plan Documents

The Downtown Plan Executive Summary

The Plan
Pedestrian Realm
Neighborhood Connections

Goals and Objectives
The Plan
Catalytic Projects

Catalytic Projects


Wisconsin Avenue Revitalization

Historic Third Ward Public Market

Park East Redevelopment Project

Transit Connection

Park Once


Lake Front Connections

Two-Way Streets

West Kilbourn Avenue Streetscape Improvements

City Hall Square Intersection

Contingency Projects


Note:  These documents are large and take time to open. If you have problems opening them, save the PDF file on your computer and then open it in Adobe Acrobat Reader.  To save a file, right-click on the document link (click and hold on a Macintosh one-button mouse) and  choose "Save Target As" or "Save Link As" or "Download Link to Disk." 

The 1999 Downtown Plan documents are formatted for 11 x 17 inch paper. To print the plan on 8.5 x 11 inch paper, select "Shrink Oversized Page to Paper Size" when printing in Adobe Acrobat Reader.



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