FOR IMMEDIATE RELEASE ON NOVEMBER 3, 2004
Approval roars for Harley-Davidson museum plan
Council passes redevelopment plan for Menomonee Valley museum site
The Milwaukee’s Common Council today approved the redevelopment plan for the future site of a Harley-Davidson Inc. museum and office complex in the Menomonee Valley. The site, located at W. Canal and S. 6th Streets will feature a $95 million museum, restaurant and office complex. The development is expected to create 420 to 570 jobs and attract more than 350,000 visitors a year to Milwaukee.
“Milwaukee is one step closer to developing a major waterfront tourist destination,” said Milwaukee Mayor Tom Barrett. “The Harley-Davidson museum site adds another dimension to our riverfront and lakefront attractions. We’re revving up our reputation as a tourist destination and boosting our local economy with this plan.”
Department of City Development (DCD) Commissioner Rocky Marcoux said the redevelopment plan passed today moves a world-class headquarters to a highly visible site in Milwaukee.
“DCD will continue to work with Harley-Davidson Inc. on its design of this unique facility, so that it reflects the character and reputation that Harley-Davidson Inc. enjoys worldwide.